Today I have a guest post from Barb Drozdowich, Social Media and WordPress Consultant and Author.
What is Sharing and why do you need to encourage it?
I’d like to thank Mary DeKok Blowers for inviting me to share some thoughts today! My name is Barb Drozdowich and I teach WordPress and work with authors on a daily basis to help them understand the technical aspects of Book Promotion.
Today I thought I’d talk about Sharing. This is a topic that comes up frequently in my interaction with authors.
Authors love to get comments on their blog posts – don’t we all? Comments are lovely! I often see comments encouraged in blog tours that are posted on my blog as well as others. In the big scheme of things, however, comments are not very important. Sharing is hugely important. Sharing buttons are those little icons that sit at the top or bottom of post or maybe float along the side. Ideally, they have icons for every social media platform known to man.
It’s your job to create great content that your readers want to share with their friends and followers. I don’t care if you don’t have a Stumbleupon account. Maybe your readers do and that’s where they want to share. You just need to make the content interesting and easy to share. You want your readers to share your post on Twitter, on Facebook, on Stumbleupon and on whatever other social media accounts they favor.
So why do I think that sharing is more important than comments? Because Google thinks that sharing is more important than comments. Although readers will find your blog from many sources, some will find you from a Google search. You want to do everything that you can to make your blog rank as high as possible in a Google search. Think about it – most people will only look through the first few pages of a Google search. So, you want to be on one of those first few pages.
Understanding some of the technical aspects to promoting your books is challenging for many authors. Authors write beautiful stories – that’s what they do really well! You wouldn’t hesitate to take a writing course or go to a workshop. Likewise, don’t waste your valuable writing time wrestling with technical issues; ask for help.
Bio: Social Media and WordPress Consultant Barb Drozdowich has taught at Colleges and Universities, trained technical personnel in the banking industry and, most recently, used her expertise to help dozens of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular Romance Book blog, Sugarbeat’s Books. Barb has published 4 books specifically to help authors understand some of the technical issues that they come up against when promoting their books.
Barb can be found here:
Bakerview Consulting (Business Site) http://bakerviewconsulting.com
Barb Drozdowich (Author Site) http://barbdrozdowich.com
Sugarbeat’s Books (Book Blog) http://sugarbeatsbooks.com
Facebook (Author blog) https://www.facebook.com/BarbDrozdowichAuthor
Facebook (Bakerview Consulting) https://www.facebook.com/pages/Bakerview-Consulting/576090425782155
Amazon Author Page http://amazon.com/author/barbdrozdowich