I think reviews are important. If I am going to buy a book I do read reviews. And I love it when people review my books as I believe it helps sales. Always open to a review.
I believe that a review is very important to an author. The more reviews an author can get the greater chance they have to get their name and book out there. I have given several of my e Books away in return for an honest review. I am still waiting on a few people to post their reviews, but the ones I have received so far have been 4/5 star and I am very proud of that. I also love to read as much as I love to write and on a few occasions I will also read and review a book from authors that I do not know.
What do you think? Does a review of ones book influence whether or not you buy it?