The Writer’s Platform


Some great ideas for your marketing.

Shirley McLain

Writer2When most of us dream about being writers, we imagine sitting at a desk or in a padded chair overlooking the ocean, writing a novel, and then kicking back as a publisher discovers it and makes it a New York Times best seller. We don’t want to have to do anything but write. Unfortunately, that’s not how it works. Today you need a platform.

Platform, simply put, is your visibility as an author. Chuck Sambuchino, author of Create Your Writer Platform, says, “It’s your personal ability to sell your books right this instant.” What that means is the publishers are relying on you, the author, more than ever to build your own audience before your book is for sale. Whether that means having a loyal blog readership, a robust Facebook Fan page, a Twitter following to rival Ashton Kutcher’s or a personal e-newsletter that reaches tens of thousands of people…

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